During the period, the company’s share price increased 1,048% - far beyond the stock appreciation of competitors at that time: If you look at a chart of Under Armour’s historic stock price dating back to its IPO in 2005, your eyes would immediately be drawn to a sharp, almost parabolic, uptick from 2010 to 2016. The Baltimore-based retailer is clearly showing signs of a resurgence, and from an outside perspective, CEO Patrik Frisk is executing flawlessly.īut do these earnings numbers paint the full picture? Let’s dig in. Direct-to-consumer sales: Up 12% to $604 million.
Net income: $113.4 million compared with $38.9 million a year earlier.Adjusted earnings per share: $0.31 vs.The company beat earnings estimates, demonstrated improvements in brand image, and executed on a number of its stated goals from the proposed 2018 turnaround. Over the past 12 months, however, Under Armour has made meaningful progress. Those indiscretions, paired with revenue growth dropping from double to single digits, cast a shadow on any prospects of growth. Various executives - including Plank - were also embroiled in a scandal that involved using corporate funds to expense nights at a strip club. Just one year after it went into effect, former CEO Kevin Plank stepped down from his position to become executive chairman of the board. The plan was initially met with skepticism. From accelerating innovation in apparel to optimizing supply chain logistics to ensure customer satisfaction, the brand was a cornerstone of each element in the strategy. In 2019, Under Armour released a five-year strategic growth plan. The brand, which at one point had grown to stand toe-to-toe with the likes of Nike and Adidas, suddenly faltered amid declining sales and corporate misgivings. The company has faced myriad challenges since 2016, ranging from SEC investigations to divestitures. Under Armour is battling its way back toward sportswear supremacy - but it hasn’t been easy. Markets Under Armour Earnings a Sign of Big Things to Come
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